Easter Brotherhood Shop

More complements and accessories for Holy Week processions in our online brotherhood store .

The brotherhood shops in Spain

The life of a brotherhood store in Spain is deeply linked to the activity of the brotherhoods and Spaniards. The tradition and passion of the brotherhood prevailing in the city of Spain is transmitted from the brotherhood associations to the shops, statue makers, metalware, etc… both in Seville and the rest of Spain .

The origin of the Spainish Brotherhoods dates back to the XV-XVI century. Despite the fact that some of the primitive organizations are still active today, the truth is that the statutes, number of brothers, objectives and general functioning of the Catholic brotherhood associations of five centuries ago have little to do with the Brotherhoods of today. day. This is the case, for example, of the Brotherhood of Nuestro Padre Jesús del Gran Poder and María Santísima del Mayor Dolor y Traspaso, more popularly known as the Brotherhood of Jesús del Gran Poder de Sevilla. Brotherhood that has achieved worldwide fame and was founded, it is believed, in the year 1431. After many changes, the Brotherhood continues to enjoy enviable health. According to data from 2014, it has 10,600 Nazarenes and 2,400 Nazarenes.

The great Spanish brotherhood tradition has generated an important demand for brotherhood products that have been covered with the appearance of brotherhood and religious shops. There are brotherhood shops in Spain with more than a century of history that have contributed, in an important way, to the consolidation and diffusion of the brotherhood processions of Holy Week, the Corpus Christi processions, the celebrations linked to the Virgin Mary, etc...

We will make a brief review of the interesting world of Spain brotherhood establishments, dividing them into three groups: brotherhood shops in the center of Spain , brotherhood shops in the Triana neighborhood and online brotherhood shops with home delivery in Spain .

The Easter brotherhood stores

The center streets of many Spanish cities are impregnated with Easter passion. A good example is the city of Seville.

Central Seville streets such as Calle de la Campana, Calle Sierpes, Plaza de San Francisco, Avenida de la Constitución, Calle Álvarez Quintero, Calle Alcaicería de la Loza, Calle San Esteban, Calle Francisco Carrión Mejías, Plaza del Altozano, Plaza Ponce de León , Calle Pagés del Corro (in Triana) and many others have been closely related to the world of the brotherhood, with the most imaginative and Catholic Seville. The collective memory of Sevillian men and women, of the province and of the city, is full of moments lived with great passion in some of the corners of the Sevillian city center. The rancid ancestry of these streets is reflected in the Nazarenes and costaleros who go out in procession every year through the historic corners of Hispalis, cradle of Roman Emperors. The most imaginative and brotherly Seville, the Seville that lives the Passion of Christ with sincere devotion beats strongly in the streets that lead to the Cathedral of Seville.

Following in the footsteps of the famous streets and Brotherhoods, we find the central Sevillian brotherhood shops. The shops in the center of Seville are religious stores with a great tradition. In general, the brotherhood shops in the center of Seville are illustrious establishments, with great tradition, which have been working at the service of Brotherhoods for many decades. Commercial houses and family businesses that for generations have been dedicated to selling hoods, beige cinctures and cords, incense, brocaded mantles and dresses with embroidery and appliqués, religious images for altars (figures of the Virgin, of Saints,...), Paso and processional liturgical liturgical goldsmith items (ciboriums, chalices, monstrances, censers, form boxes,...), goldsmithery for processional outings (lanterns, guide crosses, windshields, knockers, bells,...), goldsmith pieces for imagery (crowns , halos, rostrillos, flower, brooches, powers, diadems, bracelets,...), religious and processional clothing (custom-made embroidered tunics of Nazarenes, clothing for priests and costaleros), rosaries and many other complements and accessories related to the brotherhood world of Seville.

Holyweek Catholic shop in Triana

Leaving the Old Town of Seville, crossing the Guadalquivir river over the bridge, you access the Triana neighborhood. Sevillian neighborhood traditionally home to humble, hard-working and deeply religious people, lovers of Holy Week, Corpus Christi and the processional outings of Pasos de Gloria. Original and emblematic neighborhood of the city.

Here, in the suburb of Triana, the Sevillian brotherhood passion is lived with certain peculiarities. The brotherhood ideosicrasia of Triana has been defined by centuries of tradition of Brotherhoods and Brotherhoods founded in churches and temples of worship located east of the Guadalquivir River.

The origin of the organizations is contemporary to the birth of the associations located in the historic center of Seville. There is evidence that in the fifteenth century the first Catholic associations with the name of Brotherhoods or Brotherhoods were founded in the Triana neighborhood. This is the case, for example, of the Brotherhood of Hope of Triana, one of the most important of the Holy Week in Seville. The Brotherhood of Hope was founded in 1418 in the Real Parroquia de Señora Santa Ana. Despite having completed its six hundredth anniversary, the Brotherhood of Hope is in extraordinary health. According to data from 2019, the Brotherhood of Triana has 13,800 brothers and 2,600 Nazarenes.

The penitential brotherhoods and brotherhoods of Triana have a strong link with the historic center of Seville. The processional outings that take place during Holy Week leave from Triana to, passing through the Official Race, reach the Cathedral of Seville and then return to the neighborhood.

The penitential processions (before and during Holy Week), the sacramental processions (whose procession goes out in procession through the streets during Corpus Christi de Triana, known as the Corpus Chico) and the glory processions (the Divina Pastora, or Madre de Dios del Rosario, patron saint of Foremen and Costaleros, San Juan Bosco or María Auxiliadora) have generated a brotherhood ecosystem within the suburb of Triana.

Within this ecosystem of costaleros and foremen, of Nazarenes and priests, a series of brotherhood businesses have developed, in parallel, that offer their services to the brothers of the Triana neighborhood. Shops specialized in the sale of liturgical and processional products that have served as support to consolidate the celebration of Holy Week in Triana and in the rest of Seville. La Triana cofrade has its shopping needs covered with the neighborhood establishments. Commercial houses that sell all kinds of incense, sandals, brotherhood clothing, silver chalices, paintings of the Virgin Mary Queen of Heaven, rosaries, key rings, sacks, crowns and diadems for images, incense burners, brotherhood boxes, products for bearers, crown crown for the Virgen de la Piedad, custom-made hoods, girdles, gloves, charcoal, guide crosses, tunics, cloth clothes for altar boys, knockers, bracelets, mantles and skirts for figures of the Virgin, gifts, processional cross, processional accessories, brother accessories, natural hair wigs, personalized backpack or bracelet with the image of the Virgen del Rocío or with Esperanza Macarena,… Shops where any brother can feel at home. A local trade available for all trianeros and trianeras.

Easter stores in Spain

The brotherhood world, like most religious associations, has seen its purchasing habits change with the emergence of online brotherhood stores, also known as electronic commerce (e-commerce in English). Internet sales increase year after year. More and more parishes and Easter brotherhoods in Spain rely on e-commerce stores to buy items they need for their liturgical celebrations and processional outings.

The increase in online purchases has increased. This trend in electronic commerce is common in Spain, urban areas are usually those with the highest volume of online purchases.

We have decided to bet on this type of online store. Make a significant investment to make a web page where any person can find what he is looking for quickly and easily. Designing a simple and intuitive shopping cart with fully guaranteed payment methods.

The reasons why we have decided on a Easter brotherhood store are the following:

Holy Week brotherhood purchases with home deliveries

Large cities have numerous advantages but also drawbacks. One of the main problems of the big cities is the difficult movement of cars through the downtown. Accesses to the historic center such as the Ponce de León entrance are usually places of great congestion.

In addition to mobility problems, there is also the difficulty of finding parking in the downtown. Many customers have told us about these problems that they have experienced when making a purchase in a brotherhood store.

The best way to avoid these problems is to shop online with special home deliveries. For this reason we have signed an agreement with a transport company with home deliveries . The operation of this type of transport agencies is very simple. Brabander receives a purchase, the package is prepared and the agency picks it up. They make the delivery to the address that the client has provided us, it can be a private address, the Brotherhood house, a parish, a shop, etc...

Ease of delivery is one of the keys on which our business philosophy is based.

Online catalogs with thousands of products

The square meter of commercial premises in the Spanish cities has experienced a significant rise in price in recent years.

It is becoming more and more difficult for brotherly houses of a family nature to compete with the enormous monsters of the textile, cosmetic, jewelery industries... that are monopolizing the shops in the historic centers of the cities. The square meter is becoming more scarce and, consequently, more and more expensive.

Catholic traditional shops have to adapt their offer of liturgical articles and brotherhoods to the spaces they have available. Increasing the square meters of exhibition or showcase is a practically impossible mission due to the cost of the process.

The online shops do not have problems of space or exposure. Websites are practically unlimited product stores. An online store can hold 1,000 brother articles or 10,000. The maintenance cost of the online brotherhood bazaar is almost the same for a small workshop with fifty brotherhood objects that it sells only in Seville than for a department store that sells internationally.

In the Brabander online shop we take advantage to try to introduce new products continuously. The freedom that e-commerce stores provide means that we are always looking for new products to offer to fraternities and sororities: new designs and colors, new finishes, more elaborate embroidery, cheaper prices... the search is endless.

A wide variety of products we renew continuously.

Easter Catholic products 3.0: the interaction between costumer and stores

The Easter traditional shops were originally a place where any brother of any brotherhood could enter and see the products for sale. If the buyer had any questions, he solved them by email or by phone. The purchasing process that was carried out had very clear limitations.

If the interaction between the store and the buyer was done by phone, immediate responses could be obtained, but they always had to be oral communications. The descriptions of shapes, colors, embroidery,... should always be given through words. The lack of images in the conversation made communication between seller and buyer difficult.

If the communication between the store and the brother was done by mail, images could be obtained but the immediacy between the questions and the answers was lost. The buyer's doubts could hardly be resolved at the time he wanted to make the purchase.

With the advent of social networks this problem was solved. Brotherhood stores that have taken advantage of the new technologies brought by Facebook, Twitter, Instagram or WhatsApp have managed to radically change the way they interact with their buyers and potential customers.

Chats in real time (Live chats) are the basis of the operation of Whatsapp and occupy a primary place within the features offered by Facebook, Intragram... Now any brother of a brotherhood who has a question can use these chats to make their inquiries. questions and get immediate answers, like when using the phone, and with images, like when using email. This fusion between immediacy and multimedia responses offers a world of possibilities.

In the Brabander catholic store we have tried to give a central role to the use of new communication techniques in real time. There are more and more brothers, brothers and sisters who decide to make purchases and raise questions through WhatsApp, Facebook, Instagram,... Using these means of advice we can ensure that the purchases made by our customers have a totally adjusted and personalized advice. . The percentage of post-sale satisfaction has grown thanks to the fact that the information between our store and our client flows faster and more completely.

Online store, purchases without schedules

The world we currently live in is characterized by the urgency of everyday life. The majority of men and women have a schedule to comply with more or less strictly. Our work occupies a large amount of our time. It is increasingly difficult to get free time to be able to visit a brotherhood store with peace of mind. It is especially complicated in the case of brotherhoods that on numerous occasions have to meet with the Governing Board to make a purchase.

Shopping in Easter stores that sell online is much simpler since they do not have opening hours. A buyer or buyers can access the store at any time and on any day. In addition, you have the peace of mind that, if you wish, you can receive the order anywhere in Seville the next day.

Thus, for example, you can choose a golden crown while resting peacefully on the sofa, look for a mantle with brocade fabric while having coffee, look at a gift for an older brother while resting in the shade of a tree, request a quote for a bracelet with the image of the Virgen del Rocío or a backpack with the model of Esperanza Macarena crowned when traveling by train, choose a new model of stole for the priest while waiting for the bus, buy a censer for the procession while walking,